MobileTechRX is the leading software for paintless dent repair (PDR)—a process that, just like it sounds, fixes dents without the need for paint or new manufacturer parts. During hail season, the number of cosmetic hail dents skyrockets—and so do sign-ups for MobileTechRX. The software helps PDR specialists accurately price jobs, streamline paperwork, and save valuable time.

Depending on where you’re located, hail season can last anywhere from 3 to 6 months. Because of that, many PDR pros subscribe only for the months they need the software. This creates a wave of returning users each season who need to be reengaged. But the real challenge—and opportunity—lies in reaching those who haven’t tried MobileTechRX yet.

Balancing the needs of loyal returners while actively attracting new users is key to MobileTechRX’s continued growth and long-term success.