Central New York Regional Information Center Marketing Materials
coherent marketing materials
The Regional Information Center’s (RIC) marketing materials lacked coherency. The visual language, size, and style made the materials unorganized. The RIC needed unified, branded collateral to function as overviews for all its services.
The product entailed full-scale booklets on a department basis, and brochures for break-downs of specific services. These all conformed to the same visual language and grid.
Winner of one nspra award
2nd place in print marketing materials
To accompany the printed collateral we developed matching, responsive email blast templates and webpages.