Branding & website design

Ithaca City Schools

A new brand identity

One of New York’s highest-rated and most forward-thinking school districts needed a comprehensive brand identity that embodied their new programs, goals, and initiatives.

pdf proposal / case study for rebrand

Mood board / style scape for rebrand

getting with the times

While undergoing a brand transformation, my team decided it was fitting to launch a new website as part of their rollout strategy. Especially, since their old website was years old, non-mobile friendly, and confusing to navigate.

What's next?

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