BlueDriver MAX is a diagnostic tool that gives auto dealers fast reports on used cars. In other words, it tells you what’s really going on under the hood—so you don’t end up overpaying for a car that’s hiding a few “surprises.”

Sounds like a no-brainer, right? You’d think every dealer would scan before buying. But many still skip this step. And when that happens, the second they own the car, all those hidden problems become their problems—along with the costs of fixing them before reselling.

So why aren’t all used car dealers scanning before they buy?

Our research uncovered two big reasons: They don’t trust the reliability of scanners or they don’t believe the money they’re losing is worth the extra few minutes it takes to scan.

That’s where this campaign came in. We set out to change their minds—showing dealers that the headaches, hidden repairs, and lost profits they’re experiencing are absolutely worth avoiding with one quick scan.