ClearSource Ethanol
Sustainability-focused ethanol manufacturing.
services
branding
naming
packaging
social
video / motion graphics
contributors
Jonathan Schoeck
Scott Cole
Andrew Scott
brief
Western New York Energy (WNYE), one of the largest ethanol producers in the U.S., recognized the need to spin off its ethanol operations into a distinct brand. By creating an identity solely focused on ethanol, WNYE aimed to enter new markets with a more specialized presence.
We kicked things off with a brand sprint to uncover what truly set them apart. Sustainability wasn’t just a buzzword—it was built into every part of their process. Their ethanol is made entirely from corn, proudly sourced from a region rooted in agriculture. This created a meaningful, mutually beneficial relationship between WNYE and local farmers—boosting both the community and the economy.
Ethanol is more popularly known by its alias, alcohol which to my surprise has more than one use.
We identified three key audiences—pharmaceutical, industrial, and beverage—with equal importance, though the beverage market held the greatest untapped potential. We needed to build a brand that could speak confidently to all three, with a focused voice and room to grow.