Freshcoat identified a strong growth opportunity in its residential painting services, driven by the rise of millennial homeowners. To connect with this younger, digitally savvy audience, the brand needed a refreshed identity and website that felt both playful and premium.

In addition to updating their visual direction, Freshcoat recognized the need for clear brand architecture to better differentiate messaging between residential and commercial audiences. With millennials as a key demographic, the new brand and website would prioritize them and show off why Freshcoat is the smart, stylish choice for residential painting projects.