The Maguire Family of Dealerships had experienced strong growth, adding more car manufacturers and expanding their services. It was time to modernize the brand — from a small-town car lot to a full-service dealership group with multiple locations and a wide range of offerings.

In legacy markets, customers already know and trust Maguire—so the brand needed to remain familiar. In new areas, it had to come across as fresh, forward-thinking, and reliable.

As Maguire prepared to push new services and add new manufacturers, a few key pain points had to be addressed. Over time, services and locations had been added without a consistent system. Our task was to refresh the brand and create a simple, flexible structure—clear, customer-focused, and built to grow with Maguire.